MEET THE FOUNDERS

Sisters by chance, founders by choice. We're Alie and Katie Rosenthal; the team behind It's All Rosie. Born and raised in Los Angeles, California, we've spent the last decade helping brands grow through thoughtful strategy, creative execution, and stories that connect with the right people. While one of us lives for the creative, bringing ideas, content, and visuals to life the other keeps the engine running, managing timelines, tracking performance, building partnerships, and making sure every great idea delivers results. We're the yin and yang behind It's All Rosie, balancing creativity with strategy every step of the way. We started It's All Rosie with a simple belief: the best work happens when there's genuine partnership behind it. That's why we take a hands-on approach, embedding ourselves into your business and becoming a true extension of your team. Less agency. More family group chat. No complicated handoffs. No layers between strategy and execution. Just a sister duo that's in it with you, bringing ideas to the table, solving problems, and helping your brand move forward.